WHERE DO YOU CURRENTLY WORK?
I currently work for Ahooga Bike. A brand born in 2015 that produces and sells manual electric bikes.
AND WHAT PROJECTS ARE YOU DEVELOPING?
I am designing and developing the new website of the company, in close collaboration with my manager. After this project, I will manage the digital strategy of the company.
CAN YOU TELL US ABOUT YOUR CAREER AFTER FINISHING YOUR STUDIES AT L’IDEM?
Since I finished the International Master in Graphic Design at L’Idem in June 2020, I have been doing an internship at the Depot Lab coworking. My duties were to create all the digital media visuals and manage the social media and blog, in collaboration with a freelancer. When I came back to Belgium I wanted to find a job related to web design and digital media and guess what, I found it! Ahoga was the perfect match!
WHY DID YOU DECIDE TO STUDY AT L’IDEM?
It’s a long story! I finished my Bachelor in Marketing at HELMO Liège (Belgium), and I decided to go abroad for a year to work and travel. With my Working-Holiday visa I went to Australia, where I worked for 6 months, and then I traveled in Asia and New Zealand. During this time I was thinking about my future master’s degree because I knew I wanted to do a master’s degree in creative arts. Searching the Internet I discovered L’Idem and contacted the school. From the Admissions Department they proposed me a master’s degree that allowed me to specialize in areas that interested me a lot, such as UX/UI, Typography, Creativity, Design History and Motion Design. Since my Marketing degree I knew I wanted to become a designer, but I didn’t find the right university at that time. Now I can say that at L’Idem I found it and I am very happy to have studied here. I had amazing professors and classmates.
HOW WOULD YOU DESCRIBE YOUR TIME AT L’IDEM BARCELONA?
It was a rewarding experience. Our work was very practical and that is exactly what I needed to improve my skills and be prepared to work.
WHAT WOULD YOU HIGHLIGHT FROM EVERYTHING YOU HAVE LEARNED AT THE SCHOOL?
The fact that each teacher has many years of experience makes the classes very interesting. Also, doing group and personal projects was amazing.
WHAT ARE YOU FINDING MOST USEFUL FROM WHAT YOU HAVE LEARNED AT THE SCHOOL?
With projects in UX / UI, Branding, Typography and Desktop Publishing, I learned a lot about designing and making things look attractive in a very efficient way.
If you want to improve your skills in Graphic Design and understand this field even better, don’t hesitate to sign up for this master’s degree!
For me design is making objects or images attractive through different techniques. The designer’s task is to create something considering its purpose, function, socio-cultural factors and aesthetics.
WHAT ARE THE ESSENTIAL CHARACTERISTICS OF A GRAPHIC DESIGNER?
Thinking outside the box. Having a good understanding of grid, layout and contrast, elements that enhance your work. Understanding the concept of “less is more” and wanting to get better and better at what you do. Patience is also key to becoming a good designer. Be clear and organized to have happy clients. And, above all, be able to work in a team and communicate clearly about what you are doing.
WHAT ARE YOUR SOURCES OF INSPIRATION PROFESSIONALLY?
I follow a lot of great designers in different fields (UX / UI, Web, Graphic Design) on social networks, and I get a lot of inspiration from dribbble or Behance in general.
WHERE AND IN WHAT POSITION WOULD YOU LIKE TO BE WORKING IN THE NEXT FEW YEARS?
In a couple of years I would like to work as a freelancer only in the field of Design that I enjoy the most. I think I still need some time to figure it all out, the design world changes very fast due to technology. Currently I’m very interested in Web Design. But I also like application design. My goal is to gain a lot of experience in companies to become independent and work on my own.