HOW HAS YOUR CAREER PATH DEVELOPED SINCE GRADUATING FROM L’IDEM?
Phew, a lot has happened since 2014! I worked six years as a graphic designer in Barcelona. During this time, most of my work was focused on digital advertising for Vistaprint. I also worked as a freelance in Branding and Illustration.
A couple of years ago, I moved to Melbourne to work as an Art Director and Branding designer. At the same time, I continue to do Illustration, which is what motivates me the most! I’m currently working as an illustrator on book, card game and stationery projects for Kikki.k.
HOW DID YOU GET YOUR FIRST INTERNSHIP CONTRACT?
My first internship contact was at Ogilvy. And to get it, it helped me a lot to have studied at L’Idem. There I worked in the production area, which allowed me to learn a lot about the work processes. At Ogilvy I understood how to organize projects from start to finish. After this experience, I was lucky enough to work with companies like Nestlé and Heineken, among others. Having this experience in my portfolio helped me a lot to get a job afterwards.
AND WHAT WAS YOUR FIRST JOB?
My first job was as a graphic designer ask for an insurance company. The workload was huge and I learned a lot. I started designing a nutrition website and illustrating recipes. Later, I was asked to create infographics to explain how insurance works. That’s how I learned to illustrate for animation and started working in Motion Design.
YOU HAVE FOUNDED YOUR OWN DESIGN STUDIO. CONGRATULATIONS!
Setting up your own business is not that complicated. The only thing you need is confidence in yourself, not being afraid to expose yourself, accepting criticism and learning to grow and improve constantly. My company margaux.design offers a variety of target services. It offers from consulting to understand the role design plays in your company, to brand strategy and definition of a visual communication action plan.
Soon I plan to expand my own destination services. I try to focus on branding and illustration. Creating brand guidelines, logo and brand identity are my favorite projects. But I also offer more editorial services, and I have experience in digital advertising to create and develop online campaigns.
WHAT IS THE ADDED VALUE OF MARGAUX.DESIGN?
The added value of the studio is my vision. I conceive design as a language, a way of communicating what is special about everyone. Over the years, I have realized that things need to make sense. And my job is to give meaning to companies, creating an identity that conveys their history and values. An identity that not only empowers the brand, but also the people who work in it, its customers and everyone who contributes to its growth.
WHAT FUNCTIONS HAVE YOU DEVELOPED AS A DESIGN PROFESSIONAL?
I’m pretty self-taught and I’m growing and learning more every day. Throughout my career, my functions have ranged from production to art direction. I have carried out projects of concept creation, sketches, storytelling, advertising campaigns, web creation, infographics, logo, brand identity, motion graphic, strategy planning, social media strategy, content creation, print maker, project manager, styling for photoshooting, event space creation, illustration… I even do painting, crochet or jewelry!
WHAT HAS BEEN MOST USEFUL TO YOU FROM WHAT YOU LEARNED AT SCHOOL?
I think that what I learned at school about the specific software in the area of Design and the skills that I worked on throughout my training at L’Idem have been decisive in my career. At school I learned that your proactivity is essential to carry out any project. You can’t expect others to do the work for you. L’Idem is a super support to learn and offer you the essential work tools, but what you do with them is your responsibility. You are the one who chooses your path and you have the power to transform your life into whatever you want.