Anastasia Beletskaya
Study: Design
Promotion: Design Internship at Nestlé
During the International Master in Graphic Design at L’Idem Barcelona Anastasia Beletskaya did an internship in the Communication Department of the largest food and beverage company in the world, Nestlé.
From her training at the school she highlights the good technical and theoretical base acquired. “We carried out projects with real clients that helped me understand how an agency works,” she confesses.
HOW DID YOU GET HERE?
Internships are a mandatory part that we had to complete during our studies at L’Idem. Browsing LinkedIn, I saw that at Nestlé they were looking for students with design and marketing skills. And it seemed like something I should apply for. I passed the first stage of reviewing my portfolio and CV. And at the personal interview, they told me that the vacancy was a full-time position. As I was still studying at L’Idem in February, I could not combine my studies with a full-time internship. And Nestlé couldn’t offer me a part-time option, so they turned me down. But a few weeks later they contacted me again to tell me that they were interested in my profile. So we agreed to do my internship on a part-time basis while I finished my studies at L’Idem and to join full time at the end of my studies. And so it was that in June I started working full time at Nestlé, and I’ve been here for almost a whole year now!
WHAT DOES YOUR JOB CONSIST OF?
I’ve been lucky enough to work on different projects, so this job never gets boring! They all have a common goal: to improve and create new ways of internal co-communication. I am creating video demos for different platforms that are used internally, as well as onboarding videos for new members. Developing presentations and one-pagers for Nestlé stakeholders. What also makes me very happy is having the possibility to use my UX / UI skills for community platforms and pages.
COULD YOU TELL US ABOUT A PROJECT YOU PARTICULARLY ENJOYED DOING?
Every year, Nestlé Spain holds a technology bootcamp for its employees. The event offers information on artificial intelligence, data and analytics, as well as related topics. This year, it took place telematically through Nestlé’s internal portal. And my job was to help promote the event, in close collaboration with marketing experts. In addition, I recorded and edited presentation videos that were viewed by thousands of people.
WHAT ARE YOU FINDING MOST USEFUL FROM WHAT YOU HAVE LEARNED IN SCHOOL?
Although having the experience of working in real life is something you can’t get in school, replicating the work environment has been very helpful. During our classes, we’ve done real-time projects that have helped me understand how an agency works. When you enter the working world, and especially in the largest food and beverage company in the world, you need to adapt to the situation quickly. Because if you fall behind on a project, other departments also have to fall behind on their work.
HOW IS YOUR RELATIONSHIP WITH THE TEAM?
I am very lucky to have the most amazing people around me. My co-workers are very respectful and friendly. I am surrounded by people from all corners of the world and every single one of them is the happiest person in the world. I really couldn’t be happier about it.
HOW HAS YOUR EXPERIENCE DEVELOPED, HOW DO YOU VALUE IT, WHAT ARE YOU LEARNING?
I’ve been working at Nestlé for almost a year now and I can clearly see how much I’ve grown as a person and as a professional. I chose L’Idem because I wanted to acquire skills in marketing, motion graphics and UX/UI. I built a good foundation at L’Idem, and at Nestlé I can raise it much higher. Once you make the step into the working world, knowledge comes twice as fast. For my part, I have to make sure I use it wisely. I also fell in love with marketing during my studies. So, when I had the opportunity to see how professionals in this field work in real life, I began to appreciate this opportunity even more.
HOW WOULD YOU DESCRIBE YOUR TIME AT L’IDEM?
At L’Idem I met some amazing people with whom we became very close. I was pleasantly surprised by how friendly the teachers are. They are great professionals who help you with anything, even if it has nothing to do with classwork. I also really appreciate the opportunity to work with a real client under the supervision of the professor. I never had this opportunity at my previous university, so for me personally it is a very good thing to highlight.
WHERE AND IN WHAT POSITION WOULD YOU LIKE TO BE WORKING IN THE NEXT FEW YEARS?
I always said that one of the reasons I came to L’Idem was for UX/UI. Now I’m sure I really love it. So in five years I would like to become a UX/UI designer, with the possibility of using my marketing skills in a big tech or commercial company. I never wanted to work in a creative studio. In fact, this is one of the reasons I enjoy working at Nestlé so much.
