Animated design or animation of design pieces is one of the design trends of the moment. The new forms of audiovisual consumption have made it a very useful tool to publicize a product, service or brand. In this sense, mastering this tool is a necessity for every 360º design professional. At L’Idem we are attentive to the evolution of trends and tools used in the Digital Design sector and we offer our students the specific training necessary to develop professionally effectively. .
In the Motion Graphics subject taught by our teacher Axel Bunge our students have discovered the communicative possibilities of this work tool . We have taken the opportunity to speak with Axel Bunge about this design trend.
What is Motion Graphics?
Motion Graphics is the term by which animated design began to be called. He was referring to pieces such as animated infographics or overlays for TV shows. Over time and the growth of the discipline, the concept of Motion Design, that is, the design of movement, has been imposed.
What does this concept consist of?
It is a way to validate the discipline as independent of graphic design, with its own rules, techniques and objectives. And it is considered an independent discipline because it is obviously nourished by graphic design, but also by illustration, traditional animation, and visual effects. In addition, all kinds of techniques are applied in it, such as collage, 2D and 3D animation or stop motion, among others. When talking about Motion Design we imply that the fourth dimension, time, is included in the pieces from the moment they are conceptualized, and is not an addition to a piece designed to function as static graphics.
What added value does it bring to the world of digital design?
Digital design can hardly be understood without interaction and movement. We live in a world of almost constant audiovisual consumption and where the public’s demand for quality is increasingly higher. The consumer is more mature and demanding than 10, 20 or 30 years ago. We have traveled more, we have consumed more, we have access to productions from all over the world, not only audiovisual but also graphic, urban, musical, etc. The Motion Designer draws on all this to contribute his grain of sand to this new universe, increasingly rich in innovative productions.
What type of work does a Motion Designer do?
Motion Design works not only on 100% animated pieces such as credit titles for film or TV, publications for social networks, business presentations, e-learning programs, etc. It also defines how the objects we interact with react on digital platforms. That is, all the interactions and reactions that happen within a GUI are dictated by the foundations of Motion Design.
Why do you think it has become a design trend?
The popularization of smartphones and access to broadband at any time and place has caused an increase in the consumption of audiovisual pieces. At the same time, it has promoted the production of these to the detriment of pieces that we could consider “static”, such as an illustration or a text. The video consumption experience generally requires less effort on the part of the consumer and, at the same time, is richer in content and more “complete.”
How would you define a piece of Motion Design?
An animated piece also represents a kind of surprise in a social media feed, something unexpected that invites us to stop scrolling. Movement attracts attention, something so difficult these days. Finally, these pieces are nourished by trends from different areas, generating a more immediate identification in the consumer.
Why is it necessary for a designer to know the techniques offered by Motion Graphics?
A designer must always know what the different disciplines are available to him in order to grow as a professional and understand what possibilities exist beyond his known universe.
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L’Idem is a platform for new Digital Design talents that, for years, has been training the best professionals in the sector. The school offers programs of International Digital Designer and International Master in Graphic Design that seek to provide the student with tools that allow them to successfully integrate into the world of work.
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